Organizational Archetypes

This book takes an in-depth look at Corporate Culture through the lenses of Jungian and Freudian individual psychology theories. This perspective sets the base for the development of a questionnaire based method to map Corporate Culture based on Organizational Archetypes. For many decades now the business world has accepted Jung's Archetypal Theory as the base for personality related tests. But when it comes to Corporate Culture there seems not to be a single assessment method that enjoys such an acceptance and wide recognition. The reasons behind this are many, but first amongst them is the fact that the business community has always been reluctant to recognize the role that the individual and social psychology play when it comes to delivering results, including top line growth and bottom line profit.