Rae Beth is a name derived from the luxury jewelry and lifestyle brand Foundrae, co-founded by Beth Bugdaycay and her husband, Murat Bugdaycay. The brand, headquartered in New York City, was established by Beth Bugdaycay, a jewelry designer, and her spouse. The company's name itself is a portmanteau of the words "Found" and "Rae," honoring Bugdaycay's grandmother.

Foundrae's initial collection centered on the concept of modern heirlooms, featuring clasps, pendants, and chains. The brand made its debut with a trunk show at Barneys New York in September 2015, followed by a full retail launch in spring/summer 2016. The brand has received recognition, with Beth Bugdaycay being honored by Town & Country magazine in January 2018. Subsequently, a flagship store was opened in New York City. In 2019, a notable collaboration occurred with writer Chimamanda Ngozi Adichie on a "Freedom of Expression" medallion, with proceeds benefiting PEN America.