David Joseph Schwartz

David Joseph Schwartz Jr. was an American author and academic, born in 1927. He held a significant role in the field of motivation, both as a professor of marketing and consumer finance at Georgia State University and as a prominent writer.

Schwartz earned his degrees from the University of Nebraska and Ohio State University. He gained widespread recognition for his 1959 book, The Magic of Thinking Big, which became a major bestseller. Beyond his academic career, he also established his own consultancy firm, Creative Educational Services Inc., dedicated to leadership development. His contributions to the study of motivation are honored by a scholarship at Georgia State University. Schwartz passed away in 1987.

Published in 1959, The Magic of Thinking Big is David J. Schwartz's most renowned work. This self-help book, which achieved significant commercial success with over six million copies sold, guides readers on setting ambitious goals and cultivating positive mindsets to achieve them. Schwartz presents a practical approach, detailing methods to alter thought patterns and habits. The book emphasizes the power of visualization, encouraging individuals to perceive not only current realities but also future possibilities. It also addresses common obstacles to success, such as procrastination and the tendency to make excuses, and promotes making sound decisions while avoiding negative thinking.

Schwartz's philosophy centers on the idea that one's level of achievement is directly proportional to the size of their thoughts and goals. He advocated for a proactive approach to personal development, urging readers to actively train their minds to focus on possibilities rather than limitations. The concept of 'thinking big' involves expanding one's perspective and believing in the potential for great accomplishments. His teachings also highlight the importance of positive communication and its impact on both the speaker and the listener, suggesting that sharing good news can create a mutually beneficial emotional uplift. This focus on mental training and positive outlook forms the bedrock of his motivational strategies.